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Social Media Marketing

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Do social media networks give your company the endorsements it needs? Using social media marketing (SMM), raise your brand’s visibility online and establish deep relationships with your followers and customers.

What is SMM?

Utilizing various social media platforms, including Facebook, Twitter, LinkedIn, and Pinterest, social media marketing is an online marketing strategy that helps brands connect with a wider range of consumers, build brand awareness, and attract customers. For small businesses and organizations, social media marketing is a potent tool to increase brand engagement and reach your prospects where they spend their online time.

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Our Core SMM Services

1. Social Media Strategy Development

A successful campaign begins with a strategy. We create specialized social media strategies that coincide with your business objectives, target market, and brand voice. Our strategy involves paid and organic activity, so you’re getting maximum return on marketing spend. We offer a clear plan for brand voice, hashtags, creative tone, and KPIs to ensure consistent implementation on all channels.

2. Profile Setup and Optimization

If you’re opening a new account or revamping an existing one, we make sure every social profile presents your brand professionally and is optimized for visibility. We establish or review your profiles, optimize bios with keywords, maintain consistent branding (logos, banners, color schemes), and make correct linking and CTAs. We also set up platform-specific features such as Instagram Highlights, Facebook Shop, or LinkedIn Showcase Pages.

3. Content Calendar Management

Zapwhizz develops and handles a customized content calendar for your business, creating consistent, on-time, and strategic posting. The calendar outlines what to share, when, and where. It incorporates promotional posts, knowledge-sharing posts, engagement-igniting questions, and community spotlight features. We schedule seasonal themes, product rollouts, and industry happenings, keeping your feed fresh and up-to-date.

4. Social Media Contests and Campaigns

Increase engagement and visibility through innovative contests and interactive campaigns. We create and execute platform-specific campaigns that fit your objectives—be it follower acquisition, lead generation, or user engagement. From hashtag contests to giveaway campaigns, we cover ideation, content development, rules configuration, execution, and tracking.

5. Content Creation and Curation

Quality content is the backbone of all social media. Our team creates aesthetically and brand-coherent materials-such as graphics, videos, carousels, reels, and stories-that grab attention and tell the story of your brand. Adding and curating relevant third-party content enriches credibility and gives value for your audience. Each post aligns with your new tone of voice and campaign goals, which ensure authenticity and connection to the audience.

6. Influencer Marketing

Our experts link your brand to the right influencers to grow reach and trust. From small to macro influencers, we identify creators whose audiences align with that of your ideal customers. We handle outreach, negotiation, and performance tracking in matters of influencer collaboration-from product review to sponsored posts.

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